Fitglow Beauty: Skin-first Clean Beauty

Elle and Willow is an authorized Fitglow Beauty retailer, carrying a curated selection of their clean skincare and makeup collection. Founded in 2014 by Anna Buss after her own experience with rosacea and skin sensitivities, Fitglow Beauty is an independent, women-owned brand built on one mission: make better products that genuinely improve skin health.

Skincare-Led Clean Beauty

Every Fitglow formula is rooted in biomimetic science, using bioavailable ingredients that mimic the skin's natural composition to replenish the barrier, calm reactivity, and deliver visible results without irritation. From the Cloud Ceramide + Hyaluronic Acid Recovery Balm and Cloud Collagen Oil Firming Face Serum to the Clear + Bright Mandelic Serum and Phyto-Retinol Night Eye Balm, each product is designed to target-correct specific skin concerns at every step of the routine.

Clean Makeup That Treats Your Skin

Fitglow's philosophy is that skincare is the foundation of makeup. Every color cosmetic originates as a treatment formula, with skin-enhancing color added as the final step. Shop the Lip Colour Serum, Ceramide Hydra-Balm Peptide Lip Serum, and Redness Rescue Cream Calming Green Tint Primer: formulas that work as hard as they look.

Hero Ingredients

Fitglow harnesses the power of Cloudberry (a rare Nordic superfruit rich in Vitamin C, Vitamin E, and omega fatty acids), Organic Micro Rice Ceramides, Plant Squalane, Hyaluronic Acid, Peptides, Mandelic Acid, and Phyto-Retinol, all chosen for their evidence-based efficacy and compatibility with sensitive and reactive skin.

Designed for sensitive, rosacea-prone, and reactive skin. Vegan. Made primarily in the USA. Learn more about Fitglow Beauty →