Grounded in nature. Held to a higher standard.

At Elle and Willow, clean beauty isn't a trend — it's the foundation of every product we carry. As the founder, and someone with sensitive skin myself, I know firsthand how much ingredients matter. Every brand we carry has passed my own personal standard — if I wouldn't put it on my skin, it won't be on our shelves.

We believe what you put on your skin matters as much as what you put in your body, and we curate accordingly.

What "Clean Beauty" Means to Us

We don't carry products that rely on harmful chemicals, synthetic fillers, or ingredients we wouldn't feel good about putting on our own skin. Every formula in our collection is made with natural, organic, or wildcrafted ingredients — nothing more, nothing less.

Cruelty-Free, Always

Every brand at Elle and Willow is 100% cruelty-free. Many of our brands hold Leaping Bunny certification — the gold standard in cruelty-free verification — so you can shop with full confidence that no animals were harmed in the making of your routine.

Sustainably Made

We prioritize brands committed to ethical sourcing, plant-based formulations, and environmentally responsible practices — from ingredients to packaging. Clean beauty and conscious living go hand in hand here.

The Brands Behind the Promise

Every brand we carry has been personally vetted against our clean beauty standards. Our current clean beauty collection includes:

Minori Beauty · Fitglow Beauty · Earth Harbor · River Organics · The Organic Skin Co · Heritage Store · Nuria · Mineral Fusion · Lashfood · Poppy and Pout · SONNI · Blue Heron Botanicals · Bohemian Rêves · Magic Molecule

Clean Beauty FAQs

Are all the skincare and makeup brands you carry cruelty-free?
Yes — every skincare and beauty brand at Elle and Willow is 100% cruelty-free. Many of our brands also hold Leaping Bunny certification, the gold standard in cruelty-free verification.

What ingredient standards do your skincare and makeup brands follow?
We curate only clean, non-toxic formulas made with natural, organic, and wildcrafted ingredients. You won't find harmful chemicals or synthetic fillers in any of the skincare or cosmetics we carry.

Are your skincare and makeup products sustainably made?
Sustainability is a core part of how we curate our skincare and cosmetics. We prioritize brands committed to ethical sourcing, plant-based formulations, and environmentally responsible practices — from ingredients to packaging.

Discover our full clean beauty collection and find your next ritual.