Our Story: Built on Wellness, Guided by Purpose

Elle and Willow Workspace - Rear View

Where Conscious Living Meets Everyday Beauty

Elle and Willow began with a simple realization: the products we bring into our lives should reflect the values we hold dear. As a woman entrepreneur on the Florida Coast, I found myself searching for beautiful, well-made items that didn't compromise on ethics or sustainability. When I couldn't find them all in one place, I decided to create that destination myself.

The name Elle and Willow represents the duality we all navigate—Elle, the elegant and refined, and Willow, the natural and grounded. It's the balance between looking beautiful and living consciously, between treating yourself and treating the planet with respect.

Our Story Starts With You

Inspired by the yoga and wellness community I'm part of, I noticed a growing desire for products that align with a mindful lifestyle. People who practice self-care, who value quality over quantity, who want to know the story behind what they purchase. You're not just buying a handbag or skincare product—you're making a statement about what matters to you.

That's why every single item in our collection is hand-selected based on strict criteria: Is it ethically made? Does it support artisans or small businesses? Is it eco-friendly? Does it align with our commitment to sustainability? If the answer isn't yes across the board, it doesn't make it onto our site.

What You'll Discover

We've curated a thoughtful collection of women's sustainable clothing, eco-friendly handbags & accessories, organic cosmetics, clean skincare, and natural bath & body products, plus wellness & yoga accessories that support your daily rituals.

Each brand we partner with shares our values: Ethically Made, USA Made, Handmade, Eco-Friendly, and Women-Owned whenever possible. We source from artisans and makers around the globe who are doing things the right way—paying fair wages, using sustainable materials, and creating products built to last.

Our Commitment to You

When you shop with Elle and Willow, you're supporting:

  • Fair Trade Practices – Every purchase supports ethical labor and fair wages
  • Small Businesses – Many of our brands are women-owned and independently operated
  • Sustainable Materials – From organic cotton to recycled materials, we prioritize the planet
  • Quality Craftsmanship – Handmade and carefully crafted items that stand the test of time
  • Transparency – We know where our products come from and we're proud to share that with you

Join Our Community

Elle and Willow is more than a shop—it's a community of conscious consumers who believe that small choices make a big impact. Join our loyalty program to earn rewards on every purchase, get early access to new arrivals, and be part of a movement toward more mindful consumption.

See what our customers are saying about their favorite finds, and sign up for our email list to get exclusive savings, styling tips, and first dibs on limited-edition collections.

Thank you for being here. Thank you for choosing to shop with intention. Together, we're creating a more beautiful, sustainable world—one thoughtful purchase at a time.

Note: Special event discount codes cannot be combined with other promotions

Get In Touch

Mailing Address:
400 Sybelia Pkwy, #611
Maitland, FL 32751
United States

Email: admin@elleandwillow.com
Phone: (813) 644-2083

How it works

Grab your exclusive gifts by being part of our loyalty program

Ways to earn

Earn more points for different actions, and turn those points into awesome rewards.

Ways to redeem

Spending your hard-earned points is easy. Simply apply your points for a discount at checkout.

Customer Favorites

Pink & Blue Floral Handmade Block Printed Caftan Mini Dress

Pink & Blue Floral Handmade Block Printed Caftan Mini Dress

Pink & Blue Floral Handmade Block Printed Caftan Mini Dress

$38.00 USD
Sale price  $38.00 USD Regular price 
Lashfood Conditioning Drama Clean Mascara

Lashfood Conditioning Drama Clean Mascara

Lashfood Conditioning Drama Clean Mascara

$19.00 USD
Sale price  $19.00 USD Regular price 
Desert Fleur Botanical Perfume - Warm Vanilla & Patchouli

Desert Fleur Botanical Perfume - Warm Vanilla & Patchouli

Desert Fleur Botanical Perfume - Warm Vanilla & Patchouli

$38.00 USD
Sale price  $38.00 USD Regular price 
Elle and Willow Product Collection