{"product_id":"black-cake-mascara-brush-improved-formula","title":"River Organics | Black Cake Mascara with Dual Ended Applicator Brush","description":"\u003ch3\u003eGrounded in botanics, built for the modern gaze.\u003c\/h3\u003e\n\u003cp\u003eRiver Organics' beloved cake mascara has been reformulated with an enriched botanical blend for smoother application, deeper pigment, and more staying power than the original. Each one comes with a dual-ended bamboo brush: use one side to apply as a mascara for full, defined lashes, or flip to the fine-tip end to use as an eyeliner for a precise, close-to-the-lash look.\u003c\/p\u003e\n\u003ch3\u003eWhat's New in the Improved Formula\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax Base:\u003c\/strong\u003e Replaces coconut oil for a firmer, more buildable texture that holds shape from first swipe to last.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdded Bentonite Clay:\u003c\/strong\u003e Joins Moroccan Lava (Rhassoul) Clay for enhanced grip and a lifted lash look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Botanicals:\u003c\/strong\u003e Sunflower Lecithin and Vitamin E nourish lashes with antioxidant benefits with every wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Preservation:\u003c\/strong\u003e A plant-derived system keeps the mascara fresh without harsh synthetics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore Certified Organics:\u003c\/strong\u003e Castor Seed Oil, Shea Butter, and Arrowroot Powder are now all certified organic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-Day Staying Power:\u003c\/strong\u003e The upgraded formula holds from morning to night without flaking or fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Ended Bamboo Brush:\u003c\/strong\u003e One side defines lashes as mascara; the fine-tip end doubles as an eyeliner for a precise, close-to-the-lash finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified Organic Botanicals:\u003c\/strong\u003e Castor seed oil, shea butter, and arrowroot powder condition lashes while you wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and Cruelty-Free:\u003c\/strong\u003e Every ingredient is 100% vegan and never tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainable by Design:\u003c\/strong\u003e Packaged with a reusable bamboo brush for a lower-waste alternative to conventional mascara.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReformulated with intention by River Organics, this is clean beauty mascara at its most refined. Your lashes deserve the upgrade.\u003c\/p\u003e","brand":"River Organics","offers":[{"title":"Default Title","offer_id":48587740512501,"sku":"MASK-BLK-BRSH-SPL","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/river-organics-black-cake-mascara-with-dual-ended-applicator-brush-river-organics-elle-and-willow-8422777.jpg?v=1787208912","url":"https:\/\/elleandwillow.com\/products\/black-cake-mascara-brush-improved-formula","provider":"Elle and Willow","version":"1.0","type":"link"}