{"title":"Clean Beauty: Cultivated Organic Cosmetics","description":"\u003ch3\u003eClean beauty essentials\u003c\/h3\u003e\n\u003cp\u003eShop clean beauty products made with ingredients you can trust. Explore natural organic Cosmetics designed to support a simple, skin-first routine with better-for-you formulas, everyday favorites, and easy-to-use options for every step.\u003c\/p\u003e\n\u003ch3\u003eNatural organic cosmetics\u003c\/h3\u003e\n\u003cp\u003eFind natural organic Cosmetics that fit your routine and your values. From soft makeup basics to gentle skincare-first picks, our collection helps you compare clean choices with clear benefits, smooth textures, and fresh results.\u003c\/p\u003e\n\u003ch3\u003eIndie beauty finds\u003c\/h3\u003e\n\u003cp\u003eDiscover \u003ca title=\"indie beauty brands blog post\" href=\"https:\/\/elleandwillow.com\/blogs\/news\/what-are-indie-beauty-brands\"\u003eindie beauty brands\u003c\/a\u003e with a fresh take on clean beauty. Choose thoughtful products, smart formulas, and standout self-care items that make it easy to build a routine you love.\u003c\/p\u003e","products":[{"product_id":"river-organics-illumi-highlighter","title":"River Organics | Illumi Highlighter - Champagne Glow Luminizer","description":"\u003ch3\u003eChampagne light, bottled in botanics.\u003c\/h3\u003e\n\u003cp\u003eSome highlighters sit on top of skin. The Illumi Highlighter melts into it. This cream luminizer delivers a warm champagne glow that reads as your skin at its most radiant, not as product. Formulated with certified organic botanicals and made in the USA, it nourishes as it illuminates, so every wear feels as good as it looks.\u003c\/p\u003e\n\u003ch3\u003eIllumi Highlighter Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-Melting Formula\u003c\/strong\u003e – This vegan and natural face highlighter glides on without tugging or patchiness, blending seamlessly with fingers or a brush for a second-skin finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable, Lasting Radiance\u003c\/strong\u003e – Layer lightly for a soft daytime glow or build for an intense evening luminosity; wear stays fresh and dewy without fading or oxidizing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, Non-Comedogenic Ingredients\u003c\/strong\u003e – Certified organic shea butter, cocoa seed butter, rosehip seed oil, and grape seed oil hydrate and protect without clogging pores, making this cream highlighter ideal for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Use Luminizer\u003c\/strong\u003e – Sweep across cheekbones, brow bones, cupid's bow, eyelids, or collarbone for a full-body glow that works for every occasion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainably Made\u003c\/strong\u003e – 100% vegan, cruelty-free, and crafted in the USA with certified organic ingredients and eco-conscious packaging from a brand that puts the planet first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLet the Illumi Highlighter be your everyday ritual for skin that glows with intention.\u003c\/p\u003e","brand":"River Organics","offers":[{"title":"Default Title","offer_id":47250821775605,"sku":"6304I","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/organic_vegan_highlighter_stick.webp?v=1748372756"},{"product_id":"fig-lip-stain","title":"River Organics | Fig Lip Stain - Natural Plum Long Lasting Lip Color","description":"\u003ch3\u003eDark fruit depth, drawn from the earth by River Organics.\u003c\/h3\u003e\n\u003cp\u003eFig isn’t just a color — it’s a mood. 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Organic Shea Butter, Cacao Butter, Mango Butter, Coconut Oil, and Jojoba Oil fuse into a velvety matte finish that conditions as it colors — no dryness, no compromise, just deeply nourished lips with a naturally bold look.\u003c\/p\u003e\n\u003ch3\u003eFig Lip Stain Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich plum color, flattering on all skin tones\u003c\/strong\u003e — buildable wine-toned tint that deepens beautifully with layers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted with five organic botanics\u003c\/strong\u003e — Shea Butter, Cacao Butter, Mango Butter, Coconut Oil, and Jojoba Oil for lasting moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVelvety matte finish\u003c\/strong\u003e — long-lasting color that conditions lips without drying them out\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan \u0026amp; cruelty-free certified\u003c\/strong\u003e — conflict-free mica, non-toxic, and kind to animals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlastic-free eco paper tube, made in the USA\u003c\/strong\u003e — clean beauty from formula to finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor the days you want your lips to do the talking — reach for fig.\u003c\/p\u003e","brand":"River Organics","offers":[{"title":"Default Title","offer_id":43450169131253,"sku":"lipfig1","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fig-tinted-lip-balm-and-lip-stain-river-organics.webp?v=1724780016"},{"product_id":"river-organics-rose-gold-tinted-lip-balm","title":"River Organics | Rose Gold Tinted Lip Balm - Ultra-hydrating Color","description":"\u003ch3\u003eGrounded in botanics, tinted for the moment.\u003c\/h3\u003e\n\u003cp\u003eSoft, rose-kissed color meets deep, lasting moisture — this is lip care that feels as good as it looks. River Organics' Rose Gold Tinted Lip Balm delivers a natural rose pink hue and ultra-hydration in one effortless, planet-friendly swipe.\u003c\/p\u003e\n\u003ch3\u003eRose Gold Tinted Lip Balm Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Shea, Mango \u0026amp; Cacao Butters\u003c\/strong\u003e — a rich, nourishing blend that keeps lips smoother, softer, and moisturized all day without drying out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Rose Pink Tint\u003c\/strong\u003e — conflict-free, lab-made Mica gives a beautiful, buildable rose gold color that flatters every skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan, Organic \u0026amp; Cruelty-Free\u003c\/strong\u003e — certified cruelty-free and formulated with organic, natural ingredients including Vitamin E and Jojoba Oil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Friendly Paper Tube\u003c\/strong\u003e — plastic-free lip makeup packaged in a low-waste, sustainable tube; Made in USA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Travel-Ready\u003c\/strong\u003e — net weight .28 oz \/ 8.0 g, perfect for on-the-go hydration and color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePairs beautifully with the full \u003ca title=\"River Organics Vegan Beauty\" href=\"https:\/\/elleandwillow.com\/collections\/river-organics-vegan-beauty\"\u003eRiver Organics\u003c\/a\u003e collection — indulge your lips in pure, planet-friendly luxury.\u003c\/p\u003e","brand":"River Organics","offers":[{"title":"Default Title","offer_id":47387107623157,"sku":"LIP-RG","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/products\/RoseGoldTintedLipBalm-RiverOrganics.webp?v=1764892152"},{"product_id":"river-organics-rose-blush-stick","title":"River Organics | 'Dusty Rose' Blush Stick - Vegan, Moisturizing Formula","description":"\u003ch3\u003eA Natural Flush, Effortlessly Yours\u003c\/h3\u003e\n\u003cp\u003eA velvety swipe of dusty rose that melts into skin, leaving a flush so natural it looks like it came from within. 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Its buildable coverage lets you layer from barely-there to naturally flawless, leaving skin feeling soft, plump, and hydrated — never dry or cakey. A toxic-free beauty solution that reflects our commitment to both your well-being and the planet.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable, light-to-medium coverage\u003c\/strong\u003e — seamlessly blends with your natural skin tone for a flawless, no-makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens and nourishes\u003c\/strong\u003e — plant-based actives hydrate, protect, and visibly brighten the under-eye area over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, plump finish\u003c\/strong\u003e — skin feels comfortable and supple all day, never dry or cakey.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan and cruelty-free\u003c\/strong\u003e — free from toxic ingredients, synthetic fillers, and animal-derived components.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-conscious and plastic-free\u003c\/strong\u003e — packaged in an eco-friendly paper pot with a biodegradable sugarcane label, so your beauty routine leaves a lighter footprint.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients \u0026amp; 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Vegan and Cruelty-Free. Non-Toxic Formula. Perfect for Sensitive Eyes.\u003c\/p\u003e\n\u003ch3\u003eClean Beauty That Performs\u003c\/h3\u003e\n\u003cp\u003eExperience the power of \u003cstrong\u003eLashfood Mascara\u003c\/strong\u003e, a clean, vegan, plant-based formula powered by conditioning Peptides that nourish and strengthen your lashes while delivering dramatic volume, length, and definition. 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