{"title":"Fitglow Beauty: Skin-first Clean Beauty","description":"\u003cp\u003eElle and Willow is an authorized Fitglow Beauty retailer, carrying a curated selection of their clean skincare and makeup collection. Founded in 2014 by Anna Buss after her own experience with rosacea and skin sensitivities, Fitglow Beauty is an independent, women-owned brand built on one mission: make better products that genuinely improve skin health.\u003c\/p\u003e\n\u003ch3\u003eSkincare-Led Clean Beauty\u003c\/h3\u003e\n\u003cp\u003eEvery Fitglow formula is rooted in biomimetic science, using bioavailable ingredients that mimic the skin's natural composition to replenish the barrier, calm reactivity, and deliver visible results without irritation. From the \u003ca href=\"\/products\/fitglow-beauty-cloud-ceramide-ha-recovery-balm\" title=\"Fitglow Beauty Cloud Ceramide Hyaluronic Acid Recovery Balm\"\u003eCloud Ceramide + Hyaluronic Acid Recovery Balm\u003c\/a\u003e and \u003ca href=\"\/products\/fitglow-beauty-cloud-collagen-oil-hydrating-face-serum\" title=\"Fitglow Beauty Cloud Serum Collagen Oil\"\u003eCloud Collagen Oil Firming Face Serum\u003c\/a\u003e to the \u003ca href=\"\/products\/fitglow-beauty-clear-bright-mandelic-serum-drops\" title=\"Fitglow Beauty Clear and Bright Mandelic Serum Drops\"\u003eClear + Bright Mandelic Serum\u003c\/a\u003e and \u003ca href=\"\/products\/fitglow-beauty-phyto-retinol-night-eye-balm\" title=\"Fitglow Beauty Phyto Retinol Eye Balm\"\u003ePhyto-Retinol Night Eye Balm\u003c\/a\u003e, each product is designed to target-correct specific skin concerns at every step of the routine.\u003c\/p\u003e\n\u003ch3\u003eClean Makeup That Treats Your Skin\u003c\/h3\u003e\n\u003cp\u003eFitglow's philosophy is that skincare is the foundation of makeup. Every color cosmetic originates as a treatment formula, with skin-enhancing color added as the final step. Shop the \u003ca href=\"\/products\/fitglow-beauty-lip-colour-serum-juice\" title=\"Fitglow Beauty Lip Colour Serum in Juice a Cherry Red Shimmer Lip Gloss\"\u003eLip Colour Serum\u003c\/a\u003e, \u003ca href=\"\/products\/fitglow-beauty-lip-serum-peptide-lip-treatment-plum-dew\" title=\"Fitglow Beauty Hydra-Balm Lip Serum in Plum\"\u003eCeramide Hydra-Balm Peptide Lip Serum\u003c\/a\u003e, and \u003ca href=\"\/products\/fitglow-beauty-redness-rescue-cream-45ml\" title=\"Fitglow Beauty Redness Rescue Cream\"\u003eRedness Rescue Cream Calming Green Tint Primer\u003c\/a\u003e: formulas that work as hard as they look.\u003c\/p\u003e\n\u003ch3\u003eHero Ingredients\u003c\/h3\u003e\n\u003cp\u003eFitglow harnesses the power of Cloudberry (a rare Nordic superfruit rich in Vitamin C, Vitamin E, and omega fatty acids), Organic Micro Rice Ceramides, Plant Squalane, Hyaluronic Acid, Peptides, Mandelic Acid, and Phyto-Retinol, all chosen for their evidence-based efficacy and compatibility with sensitive and reactive skin.\u003c\/p\u003e\n\u003cp\u003eDesigned for sensitive, rosacea-prone, and reactive skin. Vegan. Made primarily in the USA. \u003ca href=\"\/pages\/fitglow-beauty\" title=\"Where to Buy Fitglow Beauty - Elle and Willow Authorized Retailer\"\u003eLearn more about Fitglow Beauty →\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"fitglow-beauty-cloud-ceramide-body-cream","title":"Fitglow Beauty | Cloud Ceramide Body Cream with Hyaluronic Acid","description":"\u003ch3\u003eSoft, restored skin — from the very first touch.\u003c\/h3\u003e\n\u003cp\u003eThe Fitglow Beauty Cloud Ceramide Body Cream is an ultra-hydrating, fast-absorbing body cream loaded with natural Ceramides, Hyaluronic Acid, and Cloudberry Oil — delivering deep moisture, barrier repair, and all-day comfort for skin that feels as good as it looks.\u003c\/p\u003e\n\u003ch3\u003eCloud Ceramide Body Cream Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Ceramides rebuild the skin barrier\u003c\/strong\u003e — reinforcing moisture retention and protecting against environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid intensely hydrates and plumps\u003c\/strong\u003e — working with ceramides to prevent moisture loss and keep skin soft and supple all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCloudberry, Meadowfoam, and Jojoba Oils\u003c\/strong\u003e deliver a rich blend of essential fatty acids and antioxidants that melt into skin without greasiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGotu Kola brightens and Arnica soothes\u003c\/strong\u003e — calming stressed or inflamed skin for a visibly healthier, more even complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and fast-absorbing\u003c\/strong\u003e — no greasy residue, just soft, glowing skin from head to toe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and cruelty-free\u003c\/strong\u003e — plant-powered, evidence-based body care crafted without compromise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour skin deserves more than moisture — give it a full renewal.\u003c\/p\u003e","brand":"Fitglow Beauty","offers":[{"title":"Default Title","offer_id":47870357635317,"sku":"850015329586","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fitglow-beauty-cloud-ceramide-body-cream-body-lotion-by-fitglow-beauty-at-elle-and-willow-6202287.jpg?v=1774305009"},{"product_id":"fitglow-beauty-redness-rescue-cream-45ml","title":"Fitglow Beauty | Redness Rescue Cream - Calming Green Tint Primer","description":"\u003ch3\u003eFitglow Beauty Redness Rescue Cream - Green Tint Calming Corrector\u003c\/h3\u003e\n\u003cp\u003eFitglow Redness Rescue Cream is a \u003cstrong\u003e3-in-1 hero for sensitive skin\u003c\/strong\u003e — functioning as a color-correcting primer, a soothing moisturizer, and a targeted barrier treatment in one lightweight formula.\u003c\/p\u003e\n\u003ch3\u003eImmediate Color Correction\u003c\/h3\u003e\n\u003cp\u003eA natural green mineral tint instantly neutralizes red undertones, blurring imperfections for an even, calm complexion. Perfect for no-makeup days or as a calming face primer under foundation.\u003c\/p\u003e\n\u003ch3\u003eCalms \u0026amp; Repairs Below the Surface\u003c\/h3\u003e\n\u003cp\u003eThe proprietary C3 Blend — Comfrey, Calendula, and Chamomile — help to soothe stressed skin, while Wakame Seaweed Extract improves the appearance of skin elasticity and firmness.\u003c\/p\u003e\n\u003ch3\u003eLightweight Barrier Support\u003c\/h3\u003e\n\u003cp\u003eUnlike heavy creams or primers, the breathable formula in Redness Rescue provides essential moisture without clogging pores. Plus wildharvested Organic Grape Seed Oil and Sunflower Oil gently hydrate skin with no greasy after-feel.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love Redness Rescue Cream\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e3-in-1: color corrector, moisturizer, and makeup primer\u003c\/li\u003e\n\u003cli\u003eNatural green mineral tint — blends clear\/neutral on skin\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing non-greasy texture\u003c\/li\u003e\n\u003cli\u003eProprietary C3 Organic Calming Plant Blend\u003c\/li\u003e\n\u003cli\u003eEnriched with Wakame Seaweed, Grape Seed Oil \u0026amp; Sunflower Oil\u003c\/li\u003e\n\u003cli\u003eClean beauty formula, 45 ml\/1.5 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"Fitglow Beauty Collection\" href=\"https:\/\/elleandwillow.com\/collections\/fitglow-beauty\"\u003eFitglow Beauty\u003c\/a\u003e — formulating evidence-based, plant-powered products gentle enough for the most sensitive skin.\u003c\/p\u003e","brand":"Fitglow Beauty","offers":[{"title":"Default Title","offer_id":47918604321013,"sku":"850056851220","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fitglow-beauty-redness-rescue-cream-45ml-hydrating-face-cream-by-fitglow-beauty-at-elle-and-willow-1632776.jpg?v=1776818503"},{"product_id":"fitglow-beauty-clear-bright-mandelic-serum-drops","title":"Fitglow Beauty | Clear + Bright Mandelic Serum - Resurface + Glow","description":"\u003ch3\u003eFitglow Beauty Clear and Bright Mandelic Serum Drops\u003c\/h3\u003e\n\u003cp\u003eExfoliate, resurface \u0026amp; glow with Fitglow Beauty's Clear + Bright Mandelic Acid Serum Drops. A gentle yet effective brightening serum that exfoliates, evens skin tone, corrects discoloration, and clears breakouts — without irritation. Formulated with 5% Mandelic Acid, Kojic Acid, and Hyaluronic Acid, these fast-absorbing drops leave skin clear, smooth, and glowing.\u003c\/p\u003e\n\u003ch3\u003eBrightens \u0026amp; Evens Skin Tone\u003c\/h3\u003e\n\u003cp\u003eKojic Acid and Bearberry Extract work together to fade discoloration, dark spots, and uneven tone for a visibly brighter, more radiant complexion.\u003c\/p\u003e\n\u003ch3\u003eGentle Exfoliation \u0026amp; Glowing Results\u003c\/h3\u003e\n\u003cp\u003e5% Mandelic Acid a natural AHA sourced from Bitter Almonds resurfaces skin at the cellular level — gentle enough for sensitive skin, effective enough to clear congestion and smooth texture without stripping.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love Clear \u0026amp; Bright Serum Drops\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5% Mandelic Acid \u003c\/strong\u003e— gentle resurfacing and breakout control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKojic Acid \u0026amp; Bearberry Extract \u003c\/strong\u003e— brightens and corrects discoloration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — hydrates and plumps while exfoliating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCranberry \u0026amp; Rooibos Tea\u003c\/strong\u003e — antioxidant-rich plant actives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-absorbing Drops\u003c\/strong\u003e — wear alone, under, or over makeup or moisturizer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Day Care\u003c\/strong\u003e — apply morning and evening or use as a targeted spot treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-friendly Packaging\u003c\/strong\u003e — reusable glass bottle with dropper, 30ml\/1 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFitglow Beauty Products are evidence-based, plant-powered and gentle enough for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eGet ready to exfoliate, resurface and glow with Clear + Bright Mandelic Serum Drops!\u003c\/p\u003e","brand":"Fitglow Beauty","offers":[{"title":"Default Title","offer_id":47918604419317,"sku":"850015329692","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fitglow-beauty-clear-bright-mandelic-serum-resurface-glow-fitglow-beauty-elle-and-willow-5438028.webp?v=1787457306"},{"product_id":"fitglow-beauty-vitamin-detox-activated-charcoal-face-wash","title":"Fitglow Beauty | Vitamin Detox Cleanser - Activated Charcoal Face Wash","description":"\u003ch3\u003eDrawn from the earth, clarified by botanics.\u003c\/h3\u003e\n\u003cp\u003eExperience a revitalizing cleanse with Fitglow Beauty's Vitamin Detox Cleanser, packed with activated charcoal, botanical extracts, and essential vitamins for radiant skin.\u003c\/p\u003e\n\u003cp\u003eFitglow Beauty's Vitamin Detox Cleanser is a gentle yet powerful activated charcoal face wash formulated for sensitive, blemish-prone, and dull skin.\u003c\/p\u003e\n\u003ch3\u003eWhat's Inside this Gentle Facial Detoxifier\u003c\/h3\u003e\n\u003cp\u003eWild-harvested bamboo activated charcoal, rare botanical extracts, and a multi-vitamin complex work together to purify pores, lift impurities, and restore radiance without stripping the skin.\u003c\/p\u003e\n\u003ch3\u003eVitamin Detox Charcoal Cleanser Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWild-harvested bamboo charcoal\u003c\/strong\u003e draws out pore-clogging oils, pollutants, and makeup residue for a deep yet gentle detox cleanse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDragon fruit extract\u003c\/strong\u003e delivers antioxidant-rich hydration that brightens and protects against environmental damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeony extract\u003c\/strong\u003e soothes and calms reactive skin while supporting an even, luminous complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamins C and E complex\u003c\/strong\u003e encourages collagen production and boosts radiance for visibly smoother, healthier-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant enzymes and botanicals\u003c\/strong\u003e gently exfoliate and nourish, making this cleanser suitable for daily use on sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-free and clean beauty formulated\u003c\/strong\u003e with sustainably sourced, plant-based ingredients and no harsh irritants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect for On-the-Go Clean Beauty\u003c\/h3\u003e\n\u003cp\u003eThis 1.7 oz \/ 45 ml travel size makes the perfect introduction to Fitglow Beauty's clean beauty skincare ritual.\u003c\/p\u003e\n\u003ch3\u003eYour New Daily Ritual\u003c\/h3\u003e\n\u003cp\u003eThe lightweight gel formula of this Fitglow Beauty Face Wash rinses clean, leaving skin clear, soft, and naturally radiant. A thoughtful entry point into vitamin-enriched, plant-based skincare that your skin will thank you for. Experience a revitalizing cleanse with Fitglow Beauty's Vitamin Detox Cleanser, packed with activated charcoal, botanical extracts, and essential vitamins for radiant skin.\u003c\/p\u003e\n\u003cp\u003eAdd Fitglow Beauty Vitamin Detox Activated Charcoal Gel Face Wash to your daily routine and experience the difference that botanical skin nourishment makes!\u003c\/p\u003e","brand":"Fitglow Beauty","offers":[{"title":"Default Title","offer_id":47918604517621,"sku":"850056851206","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fitglow-beauty-vitamin-detox-cleanser-travel-size-face-cleanser-by-fitglow-beauty-at-elle-and-willow-6306322.webp?v=1775267886"},{"product_id":"fitglow-beauty-lip-colour-serum-be","title":"Fitglow Beauty | Lip Colour Serum in 'Be' Soft Warm Nude","description":"\u003ch3\u003eGrounded in botanics, tinted for the moment.\u003c\/h3\u003e\n\u003cp\u003eA serum infused lip gloss — delivering soft, warm nude pigment alongside plant-powered ingredients that hydrate, plump, and visibly improve lip structure with every wear. Feather-light and non-sticky, it melts into lips with a velvety comfort that feels as nourishing as it looks.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love Fitglow Beauty Lip Colour Serum in ‘Be’\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHybrid lip gloss balm serum\u003c\/strong\u003e — combines the shine of a gloss, the comfort of a balm, and the actives of a lip serum in one\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkincare-first lip formula\u003c\/strong\u003e with organic pomegranate sterols and ceramides to restore the lip barrier and seal in moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBioferment vegetable collagen\u003c\/strong\u003e delivers amino acids that support lip fullness and a visibly smoother, softer pout over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-sheer gloss finish\u003c\/strong\u003e in a soft warm nude shade — minimizes fine lines while adding buildable everyday colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-nourishing and comfortable\u003c\/strong\u003e — deeply conditioning wear that never feels heavy, sticky, or drying\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and cruelty-free\u003c\/strong\u003e — plant-powered, clean beauty lip colour serum crafted without compromise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour lips deserve both colour and care — this is both.\u003c\/p\u003e","brand":"Fitglow Beauty","offers":[{"title":"Default Title","offer_id":47918604615925,"sku":"850015329210","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fitglow-beauty-lip-colour-serum-in-be-soft-warm-nude-fitglow-beauty-elle-and-willow-6892714.webp?v=1785288426"},{"product_id":"fitglow-beauty-day-to-night-ceramide-hydra-balm-duo","title":"Fitglow Beauty | Ceramide Hydra-Balm Lip Duo in 24 Hr Clear + Rosewood","description":"\u003ch3\u003eTwo shades. One ritual. Endlessly glossy.\u003c\/h3\u003e\n\u003cp\u003eMeet the Fitglow Beauty Ceramide Hydra-Balm Lip Duo — a limited-edition pairing of Rosewood (Rose Beige Nude) and 24 Hour (Clear Day-to-Night Treatment), each delivering a cooling gold tip application that feels as luxurious as it looks. Ceramide and Peptide-rich, non-sticky, non-tacky and stunningly glossy — this is lip care elevated to skincare.\u003c\/p\u003e\n\u003ch3\u003eCeramide Hydra-Balm Duo Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCooling gold tip applicator\u003c\/strong\u003e for a spa-like, soothing application experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide \u0026amp; Peptide-rich\u003c\/strong\u003e formula that hydrates, plumps, and stimulates collagen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Lipid Complex \u0026amp; Phytosterols\u003c\/strong\u003e shield lips from environmental damage and moisture loss\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCloudberry Extract \u0026amp; certified organic Avocado Oil\u003c\/strong\u003e soothe, restore, and nourish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan, cruelty-free \u0026amp; non-GMO\u003c\/strong\u003e European plant actives — clean beauty you can trust\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo shades included\u003c\/strong\u003e — $56 USD value, yours for $44\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTreat your lips to the ritual they deserve — smooth Hydra-Balm over lips with the gold tip applicator and let the nutrient rich lip serum do the rest!\u003c\/p\u003e","brand":"Fitglow Beauty","offers":[{"title":"Default Title","offer_id":47918604648693,"sku":"850042717899","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/4441\/8037\/files\/fitglow-beauty-ceramide-hydra-balm-lip-duo-clear-rosewood-fitglow-beauty-lip-balm-gift-set-elle-and-willow-1355472.jpg?v=1781921705"},{"product_id":"fitglow-beauty-two-piece-sensitive-skin-essentials","title":"Fitglow Beauty | Sensitive Skin Essentials - Calming Cream \u0026 Cleanser","description":"\u003ch3\u003eDiscover The Perfect Duo for Clear, Calm Skin\u003c\/h3\u003e\n\u003cp\u003eThis Fitglow Beauty bundle is specially designed for those with sensitive skin. This two-piece set includes a Redness Rescue Cream and Charcoal Detox Cleanser, providing a holistic approach to skincare. Each product works together to soothe, hydrate, and purify your skin.\u003c\/p\u003e\n\u003ch3\u003eWhat You'll Get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFitglow Beauty - Redness Rescue Cream:\u003c\/strong\u003e A 3-in-1 Calming Color Corrector that corrects color, hydrates, and forms a protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFitglow Beauty - Charcoal Detox Face Cleanser:\u003c\/strong\u003e A brightening gel face wash enriched with vitamins and enzymes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRedness Rescue Calming Cream Benefits\u003c\/h3\u003e\n\u003cp\u003eFitglow Beauty Redness Rescue Cream is a standout product with its ability to calm irritated skin. Its green tint provides color correction, reducing redness visibly. 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